Firms Like Dunkin' Donuts and Subway Sharing Space with Quick

question 19

Multiple Choice

Firms like Dunkin' Donuts and Subway sharing space with quick service restaurants is an example of an) ____________.

• A)single source market
• B)economy of scale
• C)ministore
• D)economy of scope
• E)multi-brand strategy

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Definitions:

Gilligan

Carol Gilligan is a psychologist who criticized Kohlberg's theories of moral development for being gender-biased and introduced an alternative perspective focusing on relationships and the ethic of care.

Moral Development

The process through which individuals learn and apply codes of conduct, discerning right from wrong in various social contexts.

Androgyny

The presence of masculine and feminine characteristics in the same person.

Identification Theory

A concept in psychology which describes how children assume the characteristics of the same-sex parent by identifying with them.