To Develop Effective Marketing Strategies, Marketers Must Understand How People

question 32

Multiple Choice

To develop effective marketing strategies, marketers must understand how people make decisions about buying and using service and ____________.

• A)how they evaluate competitors
• B)what determines their satisfaction with it after consumption
• C)how often they utilize competitors
• D)how often they complain to the service firm
• E)the length of their relationship with the service firm