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A survey of online consumers asked respondents to indicate how much money they spent for online purchases during the most recent Christmas holiday season. These data were analyzed to see if gender (1= Female; 2 = Male) and income level (1 = Low, 2 = Middle, 3 = High) influence the amount consumers spend online for holiday shopping. The two-way ANOVA results appear below.
a. Is this an experiment or observational study?
b. Are the conditions for two-way ANOVA met?
c. If so, perform the hypothesis tests and state your conclusions in terms of amount spent online, gender and income level.
d. Is it appropriate to interpret the main effects in this case separately? Explain.
Descriptive Norms
Social norms that describe what behaviors are typically performed in a specific context, acting as guidelines for appropriate behavior.
Injunctive Norms
Socially accepted rules or behaviors that are endorsed and expected by a group, influencing members' actions.
Centralized Communication
A form of communication structure in organizations where all decisions and processes flow through a central point of command.
Decentralized Communication
A mode of communication where messages are exchanged without a central control point, allowing for more direct and varied paths of information flow.
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