Which of the Following Forms of Direct Marketing Is the Most

question 52

Multiple Choice

Which of the following forms of direct marketing is the most expensive?

• A) Direct sales
• B) Telemarketing
• C) Direct mail
• D) Guerilla marketing

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Definitions:

Values

Cultural assessments that identify something as right, desirable, and moral.

Extinction

The process through which a species, family, or larger group of organisms permanently disappears from Earth.

Cultural Relativism

The principle that an individual's beliefs and activities should be understood by others in terms of that individual's own culture, avoiding ethnocentric judgments.

Ethnocentrism

The tendency to view one's own culture or ethnic group as superior to others, often leading to judging other cultures by one's own cultural norms and standards.