Which of the Following Statements Is True of a Direct

question 15

Multiple Choice

Which of the following statements is true of a direct mail approach?

• A) It is a challenge to find the right market using this method.
• B) It involves major inventory investments.
• C) It is seen by most customers as a form of home invasion.
• D) It does not need adequate preparation before selling a product.

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Definitions:

Cultural Background

The cultural environment in which a person was raised or identifies with, encompassing heritage, tradition, language, and customs.

Influential

Having the power to affect the beliefs, behaviors, or development of others through one's actions or presence.

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact.

Familiar Task

An activity or job that an individual has experience with and can perform with ease due to previous exposure or practice.