Which of the Following Is Most Consistent with a Relationship

question 168

Multiple Choice

Which of the following is most consistent with a relationship marketing strategy?

• A) The development of a Web site that seeks customer feedback and allows customers to communicate with each other
• B) The creation of a national advertising campaign using radio and television to increase market share
• C) Designing a promotional campaign to increase cooperation among the firm's suppliers
• D) Distributing goods through limited service discount stores

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Definitions:

Self-Regulation

The ability of an individual, organization, or industry to monitor and control its own actions without external intervention, often to maintain standards and avoid negative outcomes.

Public Watchdog Groups

Organizations that monitor and report on the activities of businesses, government agencies, and other institutions to ensure they are acting ethically and transparently.

Ad Campaigns

Coordinated marketing efforts that utilize various media channels over a set period of time to promote a specific message, product, or service.

News Release

A written statement distributed to the media to announce something newsworthy, aiming to generate media coverage.