Psychographic Segmentation Involves Dividing a Market into Segments Based on Lifestyle

question 164

True/False

Psychographic segmentation involves dividing a market into segments based on lifestyle, values, attitudes, or interests.

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Definitions:

Permanent Income

A person’s normal income.

Transitory Income

Income that is temporary or not expected to recur on a regular basis, affecting individuals' spending and saving decisions.

Permanent Income

A theory suggesting that an individual's consumption choices are more influenced by their lifetime average income rather than by their current income.

Advertising

A form of marketing communication used to promote or sell a product, service, or idea through various media channels to reach a target audience effectively.