Which of the Following Represents an Example of Demographic Segmentation

question 94

Multiple Choice

Which of the following represents an example of demographic segmentation?

• A) A firm producing recreational equipment divides its market into groups by region of the country, designing different products for people in different parts of the country.
• B) An automobile manufacturer offers different types of cars designed to appeal to different age groups and income levels.
• C) A motion picture company divides its market according to the attitudes and interests of its customers, marketing some films to people who enjoy action movies and targeting other movies to people who prefer romantic comedies.
• D) A company that produces food products has designed a special line of easy-to-prepare microwavable meals that are low fat and high in fiber to attract people interested in the health benefits of the foods they eat.

---

Definitions:

Budget Slack

The intentional underestimation of revenues or overestimation of expenses within a budget to create a cushion for unexpected situations.

Employee Self-interests

Employee self-interests are the motivations and personal goals that drive the behaviour of individuals within an organization, which may or may not align with the company's objectives.

Cash Receipts

The collection of cash, typically by a business from its customers, for goods or services provided.

Credit Sales

Credit sales are transactions where the customer purchases goods or services with an agreement to pay at a later date.