As Part of Her Responsibilities as a Marketing Manager, Jan

question 121

Multiple Choice

As part of her responsibilities as a marketing manager, Jan has completed a review of data her department has gathered through telephone interviews, mail surveys and focus groups. Jan is disappointed because the research results strongly suggest that a product idea she helped develop is unlikely to be popular with potential customers. Jan should:

• A) proceed with product development because the opinions of experienced marketing managers often turn out to be more accurate than marketing research.
• B) accept the research results and reevaluate the proposed product.
• C) continue developing the product, but try to find ways to reduce production costs.
• D) put the product on temporary hold, throw out the results of the research, and design and conduct a new study.

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Definitions:

Maximize Profit

The process or strategy undertaken by businesses to increase their net earnings and achieve the highest possible profit margin.

Workers

Individuals engaged in a physical or mental activity with the aim of producing goods or providing services in exchange for wages.

Debbie's Bakery

An hypothetical or specific establishment that specializes in the preparation and sale of baked goods such as bread, pies, and cakes.

Construction Workers

Individuals employed in the construction sector to work on buildings, roads, and other structures.