The Most Important Technological Change Likely to Affect the Marketing

question 146

Multiple Choice

The most important technological change likely to affect the marketing success of many firms is the:

• A) growth of consumer databases, blogs, and social networking.
• B) speed of service from faster check-outs.
• C) level of computer literacy of the target market.
• D) number of computers in use in the home.

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Definitions:

Inventory

The total amount of goods and materials held by a business for the purpose of resale, production, or utilization.

Net Income

The company's earnings remaining after deducting all expenses and taxes from its revenue.

Beginning Equity

The value of an owner's interest in a company at the start of an accounting period.

Ending Equity

The value of an owner’s interest in a company at the end of an accounting period, determined by subtracting liabilities from assets.