Examlex
i. The base period for one index might be 1982-84, while the base period for another index might be 1977. ii. The base number for most indexes is 1.
iii. Most business and economic indexes are carried either to the nearest whole percent, such as 312 or 96, or to the nearest 10th of a percent, such as 97.5 and 178.6.
Starch Test
A method used to detect the presence of starch in substances by applying iodine, which turns blue-black in the presence of starch.
Aided Recall
A measure of memory where participants are given cues or prompts to help them remember specific information, typically used in market research.
Sales Promotion
Marketing strategies aimed at stimulating demand by offering short-term incentives to buy a product or service.
Free Samples
Products offered to consumers at no cost to introduce a new product, encouraging trial and eventually boosting sales.
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