A Market Researcher Is Interested in Determining the Average Income

question 18

Multiple Choice

A market researcher is interested in determining the average income for families in York Region, Ontario. To accomplish this, he takes a random sample of 200 families from the region and uses the data gathered to estimate the average income for families of the entire region. This process is an example of _______.

• A) descriptive statistics
• B) inferential statistics
• C) mutually exclusive statistics
• D) qualitative
• E) parametric methods

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Definitions:

Graph

A visual representation of data, showing relationships between two or more variables typically on two axes.

Theory of Planned Behavior

A psychological theory that predicts an individual's intention to engage in a behavior at a specific time and place, considering attitudes, subjective norms, and perceived control.

Research Example

This term refers to a specific case study or instance that illustrates a particular research finding, methodology, or principle.

Promissory Note

A monetary tool that carries a formal commitment from one party to another to pay a specific amount of money, either immediately upon request or at a predetermined future time.