Which of the Following Is NOT Considered a User Reference

question 6

Multiple Choice

Which of the following is NOT considered a user reference group in organizational buying?

• A) lead user
• B) trade press
• C) early adopters
• D) followers
• E) All of the above are considered a user reference group.

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Definitions:

Might Makes Right

A principle suggesting that those who are powerful or have the ability to enforce their will can define what is considered morally right or acceptable.

Social Dominance Orientation

A personal attitude that places a value on hierarchies within societies, preferring inequality among social groups.

Social Equality

A state of affairs in which all individuals within a society have equal rights, opportunities, and treatment, regardless of personal traits or socioeconomic status.

Coercive Power

The ability of a person to influence others' behavior by punishing them or threatening to punish them if they do not comply with their directives.