Carlos Is Trying to Understand the Organizational Buyer Behavior of Firms

question 71

Multiple Choice

Carlos is trying to understand the organizational buyer behavior of firms in his sales territory. Which of the following is an external influence on an organization's culture that he should examine?

• A) organizational values
• B) needs
• C) desires
• D) firmographics
• E) motives

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Definitions:

Compiler

A software tool that translates code written in a high-level programming language into machine language so it can be executed by a computer.

User Experience

The overall experience of a person using a product, system, or service, especially in terms of how easy or pleasing it is to use.

Software Product

A product that is composed of computer programs, procedures, rules, and possibly documentation and data, intended to perform tasks on a computer.

Programming Languages

Formal languages comprised of instructions that are used to produce various kinds of output, including software applications, website pages, and more.