Matt Is Currently Undergoing Sales Training and Is Trying to Understand

question 75

Multiple Choice

Matt is currently undergoing sales training and is trying to understand the external influences on organizational buyer behavior. Which of the following is an external influence?

• A) firmographics
• B) culture
• C) government
• D) marketing activities
• E) all of the above

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Definitions:

Less Than Price

A situation where the selling price of a good or service is below its cost or perceived value.

Marginal Revenue

The extra revenue generated by selling an additional unit of a product or service.

Monopolist

An entity that is the sole provider of a particular product or service in the market, facing no direct competition.

Quantity Effect

The impact on total revenue or expenditure when the quantity sold of a good or service changes, holding its price constant.