Problem Recognition, Information Search, Alternative Evaluation and Selection, Outlet Selection

question 3

Multiple Choice

Problem recognition, information search, alternative evaluation and selection, outlet selection and purchase, and postpurchase processes represent _____.

• A) external influences
• B) internal influences
• C) organizational culture
• D) the decision process
• E) types of buying decisions

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Definitions:

Transactional Advertising

Advertising strategies focused on directly driving sales or transactions, typically involving clear calls to action.

Augmented Reality

A technology that overlays digital information or images on the real world, enhancing the viewer's perception of reality through devices like smartphones or AR glasses.

Dark Marketing

Marketing activities that are not immediately visible or transparent to the general public, often targeted specifically through digital channels.

Adidas

A global sportswear manufacturer known for producing shoes, clothing, and accessories, recognized by its three stripes logo.