Which of the Following Is NOT an Action a Consumer

question 89

Multiple Choice

Which of the following is NOT an action a consumer may utilize to reduce dissonance?

• A) increase the desirability of the brand purchased
• B) decrease the desirability of rejected alternatives
• C) decrease the importance of the purchase decision
• D) reverse the purchase decision (return the product before use)
• E) increase the importance of alternatives that were not considered in the purchase initially

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Definitions:

Life Expectancy

The typical lifespan a person is anticipated to have, determined by demographic characteristics.

Health Expectancy

A statistical measure of how long people can expect to live without serious health issues.

Healthy Life Expectancy

The number of years a person is expected to live in good health by taking into account years lived in less than full health due to disease and/or injury.

Well-years

A measure used to describe the number of years lived in good health, free from serious illness or disability.