Tasha Loves to Shop at Macy's

question 49

Multiple Choice

Tasha loves to shop at Macy's. She can scan Jessica Simpson bar codes with her BlackBerry app and check prices and availability in Macy's and other stores at the same time. To which shopping segment does Tasha belong?

• A) channel shoppers
• B) super shoppers
• C) omni-channel shoppers
• D) mobile shoppers
• E) none of the above

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Definitions:

Introverted/stable

Personality trait referring to individuals who are inward-turning, preferring solitary activities, and emotionally resilient or consistent.

Neuroticism

A personality trait characterized by sadness, moodiness, and emotional instability.

Reciprocal

Pertaining to a mutual relationship or action where two or more parties give and receive something in turn.

Big Five Traits

The Big Five Traits are a model describing five major dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.