Omni-Channel Shoppers _____

question 73

Multiple Choice

Omni-channel shoppers _____.

• A) rely on mobile and mobile shopping apps
• B) belong to Gen Y
• C) belong to Gen X
• D) A and B
• E) all of the above

---

Definitions:

Assertiveness

The quality of being self-assured and confident without being aggressive.

Cardiovascular Exercise

Physical activity that increases heart rate and blood circulation, typically used to strengthen the heart and improve overall fitness.

Marketing Strategy

A comprehensive plan that outlines how a business will reach its target audience, promote its products or services, and achieve its marketing goals.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often summarized as product, price, place, and promotion.