Which of the Following Is NOT a Key Decision for Retailers

question 1

Multiple Choice

Which of the following is NOT a key decision for retailers considering price advertising?

• A) How large a discount should be used?
• B) Should a reference price be used?
• C) What verbal statements should be used?
• D) What is the cost of the item compared to the total media cost?
• E) None of the above is a key decision.

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