Brad Was Out of Soft Drinks in His Dorm Room

question 30

Multiple Choice

Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate?

• A) routine decision
• B) repeat purchase decision
• C) primary decision
• D) brand loyal decision
• E) low visibility decision

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Definitions:

Management by Objectives

A strategic management model that aims to improve the performance of an organization by clearly defining objectives that are agreed upon by both management and employees.

Core Competencies

Fundamental skills, knowledge, and abilities that are essential for an organization or individual to stand out in their field.

Business Strategy

A plan of action designed to achieve a long-term or overall aim in the business context.

Merit Raises

A method of increasing an employee's pay based on their performance.