A Manufacturer of a Digital Music Player Asked Several Consumers

question 31

Multiple Choice

A manufacturer of a digital music player asked several consumers the problems associated with using these types of products. Several consumers said that they had trouble downloading music onto their computers and then onto their music players. Which approach to problem recognition is this marketer using?

• A) activity analysis
• B) product analysis
• C) problem analysis
• D) human factors research
• E) emotion research

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Definitions:

Papanicolaou Test

A screening procedure for cervical cancer involving the collection and microscopic examination of cells from the cervix and vagina.

Tanner Staging

is a scale of physical development in children, adolescents, and adults that defines primary and secondary sexual characteristics to assess the degree of maturity.

Rectal Exam

A medical examination of the lower rectum, which can help detect abnormalities, including tumors or signs of certain conditions.

Reflex Assessment

The evaluation of involuntary responses to stimuli, used to examine the function of the nervous system.