The Level of One's Desire to Resolve a Particular Problem

question 65

Multiple Choice

The level of one's desire to resolve a particular problem depends on which factors?

• A) the consumer's perception of his or her actual state and the desired state
• B) the length of time required to make a decision and the level of purchase involvement
• C) the magnitude of the discrepancy between the desired and actual states and the relative importance of the problem
• D) the degree of brand loyalty and the amount of time required to make a decision
• E) the direction of the discrepancy between the desired and actual states and the relative importance of the purchase

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Definitions:

Crowdfunding

The practice of funding a project or venture by raising small amounts of money from a large number of people, typically through the Internet.

Backer

An individual or entity that supports a project, initiative, or company financially, often through crowdfunding platforms.

Loan

A sum of money that is borrowed, usually from a financial institution, and is expected to be paid back with interest.

Crowdsourcing

The practice of obtaining information, ideas, or content by soliciting contributions from a large group of people, especially from an online community.