Which of the Following Statements Is TRUE Regarding Active and Inactive

question 23

Multiple Choice

Which of the following statements is TRUE regarding active and inactive consumer problems?

• A) Active problems require the marketer only to convince consumers that its brand is the superior solution.
• B) Active and inactive problems do not require different marketing strategies.
• C) An active problem is one of which the consumer is not aware.
• D) Even though a consumer is aware of it, an inactive problem is one that he or she has no desire to rectify.
• E) Active problems are more serious than inactive ones.

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Definitions:

DSM-5

The fifth edition of the Diagnostic and Statistical Manual of Mental Disorders, a comprehensive classification of mental disorders used by healthcare professionals.

Anxiety Disorders

A group of mental health disorders characterized by excessive fear, anxiety, and related behavioral disturbances.

Excessive Apprehension

An overly intense worry or fear about future events or outcomes, beyond what may be considered normal or rationale.

Neurotransmitters

Chemicals that carry signals from one neuron to another.