Which VALS Segment of Consumers Comprises Successful, Sophisticated, Active, Take-Charge

question 60

Multiple Choice

Which VALS segment of consumers comprises successful, sophisticated, active, take-charge people with high self-esteem and abundant resources who are driven by a mix of motivations?

• A) Achievers
• B) Makers
• C) Innovators
• D) Thinkers
• E) Experiencers

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Definitions:

Perineal Skin

Skin in the perineal area, between the anus and the vulva in females and the anus and scrotum in males, sensitive to irritation and injury.

Maceration

The softening and breaking down of skin resulting from prolonged exposure to moisture.

Sitz Bath

A warm, shallow bath that cleanses the perineum, the area between the rectum and the vulva or scrotum, often used for healing or relief after childbirth or surgery.

Abscessed Wound

An infected wound characterized by a collection of pus caused by a bacterial infection.