Which VALS Segment of Consumers Leads the Most Constricted Lives

question 10

Multiple Choice

Which VALS segment of consumers leads the most constricted lives, living simply on limited incomes with a focus on safety and security?

• A) Experiencers
• B) Strivers
• C) Survivors
• D) Makers
• E) Believers

---

Definitions:

Previous Knowledge

Information or understanding that an individual possesses before learning new material or engaging in new experiences.

Criterion Data

Criterion data are objective measures used as standards to evaluate the performance or outcomes of tests, procedures, or candidates in various contexts.

Sound Criterion

A valid and reliable standard or benchmark used for making judgments or decisions.

Characteristics

Distinctive traits or features that define an individual, object, or concept.