Marty Is an Action-Oriented Consumer, and He Strives to Express

question 45

Multiple Choice

Marty is an action-oriented consumer, and he strives to express his individuality through his choices. He purchases products and services for the experience they can provide him rather than what they might say about him to others. Which primary motivation is guiding Marty's behavior?

• A) ideals motivation
• B) achievement motivation
• C) self-expression motivation
• D) realist motivation
• E) focused motivation

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Definitions:

Self-perception Theory

A theory suggesting that individuals infer their attitudes and feelings by observing their own behavior and the context in which it occurs.

Descriptive Norms

Social norms that describe what is commonly done in specific situations, guiding behavior by indicating what is considered normal or typical.

Injunctive Norms

Social rules that dictate what behaviors are typically approved or disapproved of within a community or society.

Norm Salience

Describes the degree to which social norms are noticeable or prominent to individuals in a given context, influencing their behavior.