Which of the Following Is NOT a Reason Celebrity Sources

question 7

Multiple Choice

Which of the following is NOT a reason celebrity sources are effective?

• A) Celebrities may attract attention to the advertisement.
• B) A celebrity's likeability and popularity often translate into higher Aad, which can enhance brand attitudes.
• C) Some celebrities are also experts.
• D) Celebrities are physically attractive, and research has shown that individuals will agree with a physically attractive person regardless of the message or their own initial attitude.
• E) Consumers may identify with or desire to emulate the celebrity.

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Definitions:

Con-man

A person who deceives others by lying or tricking them, often to gain money or advantage.

Remorse

A deep feeling of regret or guilt for a wrong committed.

Anorexia Nervosa

An eating disorder characterized by an obsessive fear of gaining weight and a refusal to maintain a healthy body weight.

Impulsive

Acting on spontaneous desires and feelings without considering the consequences or the appropriateness of the action.