Carissa Is Highly Involved Is a Purchase Decision for a New

question 8

Multiple Choice

Carissa is highly involved is a purchase decision for a new car. She has searched the Internet, visited car dealerships, talked to friends and family, and paid attention to advertisements. According to the elaboration likelihood model, by which route is Carissa likely to be persuaded?

• A) primary route
• B) secondary route
• C) central route
• D) peripheral route
• E) direct route

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Definitions:

Psychological Research

The scientific study of the human mind and behavior, encompassing a wide range of topics from cognitive processes to social interactions.

Ethic Of Caring

A moral theory emphasizing the importance of interpersonal relationships and compassion in ethical decision-making.

Traditional Ethics

A branch of moral philosophy that focuses on the ideas and practices of right and wrong behavior, deeply rooted in historical and cultural norms.

Rules

Explicit or understood regulations or principles governing conduct within a particular activity or sphere.