Which of the Following Is NOT a Reason Celebrity Sources

question 7

Multiple Choice

Which of the following is NOT a reason celebrity sources are effective?

• A) Celebrities may attract attention to the advertisement.
• B) A celebrity's likeability and popularity often translate into higher Aad, which can enhance brand attitudes.
• C) Some celebrities are also experts.
• D) Celebrities are physically attractive, and research has shown that individuals will agree with a physically attractive person regardless of the message or their own initial attitude.
• E) Consumers may identify with or desire to emulate the celebrity.

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Definitions:

Lower Of Cost

Lower of cost or market is an accounting principle where inventory is recorded at either its historical cost or market value, whichever is lower, to reflect potential losses.

Inventory Item

Goods or materials that a business holds for the ultimate purpose of resale or use in production.

Inventory Value

The total cost or market value of all the goods held by a company intended for sale or for use in producing goods for sale.

Cost Or Market

An accounting method for inventory valuation, valuing inventory at the lower of its historical cost or market value.