Which of the Following Do Marketers Need to Be Concerned

question 59

Multiple Choice

Which of the following do marketers need to be concerned about with respect to using celebrities as company spokespersons?

• A) overexposure of the celebrity
• B) negative behavior involving the spokesperson
• C) image of the celebrity does not match the image of the product or brand
• D) A and B
• E) A, B, and C

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Definitions:

Monopolistically Competitive

A market structure where many firms sell products that are similar but not identical, allowing for some degree of market power in setting prices.

Average Total Cost

The total cost of production divided by the number of units produced, indicating the cost per unit of output.

Marginal Cost

The additional cost incurred by producing one more unit of a product or service, an essential concept for understanding optimal production levels and pricing strategies.

Monopolistically Competitive

Pertaining to a market structure where many firms sell products that are differentiated from one another but can act as substitutes, thereby creating competition.