Which of the Following Statement Is TRUE Regarding Comparative Advertising

question 6

Multiple Choice

Which of the following statement is TRUE regarding comparative advertising?

• A) Comparative advertising is more effective regardless of the source.
• B) Comparative advertising is particularly effective for promoting established, market-share leader brands.
• C) Audience characteristics, especially brand loyalty associated with the sponsoring brand, are important.
• D) Broadcast media, particularly radio, appear to be better vehicles for comparative advertisements.
• E) A partially comparative ad is one in which a specific competitor is not named.

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Definitions:

Homeostasis

The regulation of internal conditions within cells or organisms to maintain a stable, constant environment.

Autonomic Nervous System

The part of the nervous system that controls involuntary actions of the body, such as heart rate, digestion, and respiratory rate.

Relay Station

A site or mechanism in the body or in a communication system for passing signals or messages from one part or member to another.

Thalamus

A structure in the brain that acts as a relay station, directing sensory signals to the appropriate areas in the cortex.