Which Type of Appeal Involves Informing the Consumer of One

question 34

Multiple Choice

Which type of appeal involves informing the consumer of one or more functional benefits that are important to the target market?

• A) multi-sided message
• B) value-expressive appeal
• C) utilitarian appeal
• D) factual appeal
• E) supportive appeal

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Definitions:

Scarcity

A situation in which available resources are insufficient to satisfy the wants and needs of people or the ecosystem.

Raw Materials

Basic substances in their natural, modified, or semi-processed state, used as inputs for production processes.

Consumer Goods

Products manufactured and bought to satisfy personal or household needs and wants, such as clothing, food, and electronics.

Easily Accessible

Something that can be reached or obtained with little effort or difficulty, often used in the context of information, locations, or services.