Nike Has Several Models of Athletic Shoes, and Most Have

question 102

Multiple Choice

Nike has several models of athletic shoes, and most have high functionality. However, several models are also sleek looking and can actually make a fashion statement for the wearer as well as performing the functional aspects of the product. By going beyond the cognitive associations of functionality and attempting to tap consumers' affective reactions, Nike and other marketers are developing products with _____.

• A) aesthetic appeal
• B) aspirational appeal
• C) benefit appeal
• D) social appeal
• E) personality appeal

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Definitions:

Promised Benefit Levels

The specific amount of benefits, often related to pensions or insurance, guaranteed to recipients based on a predetermined plan.

Trust Fund

A legal entity established to hold assets on behalf of a person or group, managed by a trustee.

Additional Government Borrowing

The process by which the government incurs more debt through issuing bonds or taking loans to finance its expenditure beyond its income.

Higher Taxes

Refers to increased charges imposed by governments on individuals or entities' income, activities, or transactions.