For Years, American Automobiles Did Not Have the Level of Quality

question 36

Multiple Choice

For years, American automobiles did not have the level of quality that foreign, particularly Japanese, automobiles had. However, that has changed, and most automobiles built in the United States have comparable or superior quality compared with imports. Consumers' attitudes are slow to change, however, and marketers must use which strategy to change the cognitive component of consumers' attitudes?

• A) change beliefs
• B) shift importance
• C) add beliefs
• D) change ideal
• E) change feelings

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Definitions:

Weighted-Average

A mathematical average that takes into account the varying degrees of importance of the numbers in a data set.

Ending Inventory

The total value of all unsold goods that a company has in its possession at the end of an accounting period.

Periodic Inventory

An inventory accounting system where inventory levels and cost of goods sold are determined at the end of an accounting period.

Perpetual Inventory System

An accounting approach to continuously track inventory levels, purchases, and sales, updating the inventory records in real-time.