Addison Is a Brand Manager and Wants Consumers to Form

question 29

Multiple Choice

Addison is a brand manager and wants consumers to form attitudes that are strong, resistant to counter persuasion attempts, more accessible from memory, and more predictive of behavior. Which route of the elaboration likelihood model should he encourage consumers to take?

• A) primary route
• B) secondary route
• C) central route
• D) peripheral route
• E) direct route

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Definitions:

Religious Freedom

The right to practice any religion or none at all, without government interference or discrimination, a principle protected in many democratic societies.

Citizens United v. FEC

A landmark Supreme Court case that ruled entities have a First Amendment right to spend unlimited amounts of money on political campaigns.

Hobby Lobby v. Obama

A landmark Supreme Court case which determined that privately owned corporations could be exempt from a law its owners religiously objected to, if there was a less restrictive means of furthering the law's interest, specifically referring to the Affordable Care Act's contraceptive mandate.

Public Perceptions

The collective opinions or beliefs of the general population about issues or subjects.