Which of the Following Statement Is TRUE Regarding Comparative Advertising

question 6

Multiple Choice

Which of the following statement is TRUE regarding comparative advertising?

• A) Comparative advertising is more effective regardless of the source.
• B) Comparative advertising is particularly effective for promoting established, market-share leader brands.
• C) Audience characteristics, especially brand loyalty associated with the sponsoring brand, are important.
• D) Broadcast media, particularly radio, appear to be better vehicles for comparative advertisements.
• E) A partially comparative ad is one in which a specific competitor is not named.