Which of the Following Statements Is FALSE Regarding Humorous Appeals

question 19

Multiple Choice

Which of the following statements is FALSE regarding humorous appeals?

• A) Ads built around humor appear to increase attention to the ad.
• B) The overall effectiveness of humor is generally increased when the humor relates to the product or brand in a meaningful way.
• C) Humorous ads are low risk because they tend to translate well across situations and cultures.
• D) Companies have been successful using humor that is only loosely tied to the product.
• E) Ads built around humor appear to increase liking of the ad.

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Definitions:

Holder

The person in possession of a negotiable instrument.

Cheques

Written orders directing a bank to pay a specified sum of money from the writer's account to the person or entity named on the cheque.

Bills Of Exchange

Documents that signify a written order directing one party to pay a determined sum to another by a specific date.

Promissory Notes

Written promises to pay a specified sum of money to a designated person at a fixed or determinable future time.