The Tendency of Many Consumers to Discount Claims Made by Salespeople

question 19

Multiple Choice

The tendency of many consumers to discount claims made by salespeople can be explained in part by _____.

• A) contrast theory
• B) assimilation theory
• C) classical conditioning
• D) attribution theory
• E) none of the above

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Definitions:

Beginning Inventory

The value of all inventory held by a company at the start of an accounting period, before any purchases are made.

Operating Cycle

The operating cycle is the duration of time that takes for a company to purchase inventory, sell it to customers, and collect the cash from the sales.

Accounts Receivable

Outstanding payments due to a firm from its customers for delivered goods or services awaiting payment.

Cost of Goods Sold

The total direct costs attributed to producing goods, including materials and labor, which are sold during a certain period.