Which of the Following Offers Marketing Managers a Useful Technique

question 79

Multiple Choice

Which of the following offers marketing managers a useful technique for measuring and developing a product's position by taking consumers' perceptions of how similar various brands or products are to each other and relating these perceptions to product attributes?

• A) regression analysis
• B) conjoint analysis
• C) analytical mapping
• D) perceptual mapping
• E) laddering

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Definitions:

Management Surveys

Tools or instruments used to gauge the effectiveness, practices, and satisfaction levels within an organization's management team.

University Researchers

Individuals working within universities who conduct studies, experiments, and investigations to produce new knowledge in their field of expertise.

Business Consultants' Data

This involves the information and insights gathered and analyzed by business consultants to help organizations improve their performance, operational efficiency, and strategic planning.

Professional Associations

Organizations founded to further a particular profession and the interests of individuals engaged in that profession.