An Advertiser That Surrounds Its Ads with Positive Programming _____

question 70

Multiple Choice

An advertiser that surrounds its ads with positive programming _____.

• A) is tapping into the isolation effect
• B) is basing its strategy on figure-ground theory
• C) is utilizing adaptation level theory
• D) increases the chances that its information is evaluated in a more positive light
• E) none of the above

---

Definitions:

Identifiable Net Assets

Assets of an acquired company that can be clearly identified and valued at the time of acquisition.

Consolidated Balance Sheet

A financial statement showing the aggregated financial position of a parent company and its subsidiaries, providing a complete look at the total assets and liabilities.

Liabilities Section

A part of the balance sheet that lists obligations the company must pay to others, such as loans, accounts payable, and mortgages.

Non-Controlling Interest

A portion of equity ownership in a subsidiary not owned by the parent company, indicating minority shareholders' interest in the subsidiary's net assets.