A _____ Is a Gathering of Owners and Others for the Purposes

question 61

Multiple Choice

A _____ is a gathering of owners and others for the purposes of interacting with one another in the context of learning about and using the brand.

• A) consumption gathering
• B) convention
• C) consortium
• D) brand community
• E) brand fest

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Definitions:

Horizontal Merger

The combination of two or more companies that operate in the same industry or produce similar products or services.