The Product, Price, Communications, Distribution, and Services Provided to the Target

question 18

Multiple Choice

The product, price, communications, distribution, and services provided to the target market is referred to as the _____.

• A) need set
• B) marketing mix
• C) marketing set
• D) decision set
• E) value proposition

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Definitions:

Patriotic Feelings

A sense of national pride and loyalty towards one's country.

Union and Confederacy

Terms associated with the American Civil War, with the Union referring to the northern states that opposed slavery, and the Confederacy to the southern states that seceded to preserve it.

Second American Revolution

The transformation of American government and society brought about by the Civil War.

Bill of Rights

The first ten amendments to the United States Constitution, guaranteeing certain rights and freedoms to American citizens.