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Decreasing the Importance of the Purchase Decision Is an Approach

question 33

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Decreasing the importance of the purchase decision is an approach to reducing dissonance.


Definitions:

Hydrolyze

The chemical process of breaking a chemical bond in a molecule using water.

Esters

Organic compounds resulting from the reaction of an acid (often carboxylic) with an alcohol, characterized by sweet smells and used in flavorings and solvents.

Major Organic Product

The primary substance produced in the highest yield during an organic chemical reaction.

Major Product

The primary product formed in the greatest amount during a chemical reaction.

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