The Likelihood and Magnitude of Post-Purchase Dissonance Increases for All

question 51

Multiple Choice

The likelihood and magnitude of post-purchase dissonance increases for all of the following except:

• A) the more irrevocable the decision.
• B) the more one alternative is clearly superior.
• C) the more important the decision is.
• D) the greater the individual's tendency to experience anxiety.

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Definitions:

Yerkes-Dodson Law

The principle that performance increases with arousal only up to a point, beyond which performance decreases.

Physiological Arousal

The physical responses of the body to emotional stimuli, including changes in heart rate, respiration, and energy levels.

Crossword Puzzle

A word game in which clues are provided for words that are to be filled into a grid of squares, often intersecting to share common letters.

Arousal Theory

The theory in psychology that suggests there is an optimal level of arousal or alertness for best performance on tasks.