Consumers May Seek External Information from All of the Following

question 53

Multiple Choice

Consumers may seek external information from all of the following sources except:

• A) personal sources.
• B) memory sources.
• C) marketing sources.
• D) experiential sources.

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Definitions:

Continuing Operations

Refers to the business activities that are expected to continue into the foreseeable future, as opposed to those that are being discontinued.

Discontinued Operations

The disposal of a significant component of a business.

Generally Accepted Accounting Principles

A set of accounting standards and procedures used in the United States to govern financial reporting and ensure consistency across organizations.

Quality Of Earnings

An assessment of the degree to which a company's earnings are considered reliable or sustainable, and free from artificial inflation or deflation.