Apart from a Reaction to Technology, the Fact That Many

question 44

Multiple Choice

Apart from a reaction to technology, the fact that many retailers and service providers have developed a website to tailor their offerings (e.g. internet banking) can be attributed to:

• A) marketers' creativity.
• B) marketers' larger budgets.
• C) marketers reacting to a recognised problem of time-poor consumers.
• D) none of the given answers.

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Definitions:

Debt-Equity Ratio

A ratio indicating a firm's financial leverage, determined by dividing its total debts by its shareholder equity.

Accounts Receivable Turnover

A financial ratio that measures how efficiently a company collects revenue from its customers by dividing total net credit sales by the average accounts receivable.

Net Working Capital

This is a measure of a company's liquidity, calculated as the difference between its current assets and current liabilities.

Current Assets

Assets that are expected to be converted into cash, sold, or used up within one year or within the normal operating cycle of the business, whichever is longer.