Apart from a Reaction to Technology, the Fact That Many

question 44

Multiple Choice

Apart from a reaction to technology, the fact that many retailers and service providers have developed a website to tailor their offerings (e.g. internet banking) can be attributed to:

• A) marketers' creativity.
• B) marketers' larger budgets.
• C) marketers reacting to a recognised problem of time-poor consumers.
• D) none of the given answers.

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Definitions:

Penfield and Freud

Refers to no direct association as Penfield was a neurosurgeon known for his work on the human brain, and Freud was a psychoanalyst famous for his theories on the unconscious mind; however, both contributed significantly to the understanding of human psychology.

Short-term Memory

A component of human memory system capable of holding a small amount of information in an active, readily available state for a short period of time.

Cognitive Dissonance

The distress felt by a person due to the presence of two or more conflicting beliefs, ideas, or values within their mind simultaneously.

Long-term Memory

A type of memory responsible for the storage of information over an extended period, ranging from days to decades.