When the Marketer Can Neither Control nor Influence the Physical

question 1

Multiple Choice

When the marketer can neither control nor influence the physical situation:

• A) advertising should be increased.
• B) product improvements should be made.
• C) the sales force should be increased.
• D) the various elements of the marketing mix should be altered to match the needs and expectations of the target market.

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Definitions:

Sublimation

A defense mechanism in psychoanalytic theory where socially unacceptable impulses or idealizations are transformed into socially acceptable actions or behavior.

Celibacy

The state of abstaining from marriage and sexual relations.

Defense Mechanism

Psychological strategies brought into play by individuals, groups, and even nations to cope with reality and to maintain self-image.

Repression

A psychological defense mechanism where unwanted thoughts and memories are unconsciously blocked from entering awareness.