In Using Social Stratification to Develop Marketing Strategy, the Following

question 11

Multiple Choice

In using social stratification to develop marketing strategy, the following steps should be followed:

• A) 1. Make marketing mix decisions; 2. Target social strata; 3. Relate status variables to product consumption; 4. Develop product position.
• B) 1. Target social strata; 2. Relate status variables to product consumption; 3. Make marketing mix decisions; 4. Develop product position.
• C) 1. Relate status variables to product consumption; 2. Target social strata; 3. Develop product position; 4. Make marketing mix decisions.
• D) 1. Relate status variables to product consumption; 2. Make marketing mix decisions; 3. Develop product position; 4. Target social strata.

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Definitions:

High School

An educational institution for adolescents that typically encompasses grades 9 through 12 in the United States, or equivalent levels in other countries, providing secondary education.

Multiple Causes

A principle acknowledging that outcomes often have more than one cause, highlighting the complexity of determining singular explanations for events or phenomena.

Level of Processing

A theory suggesting that the depth (shallow to deep) of mental processing affects memory recall, with deeper processing leading to better recall.

Unifying Themes

Broad ideas or concepts that serve to tie together or integrate various elements into a coherent whole.